Allante Pininfarina
2009
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Allante Pininfarina
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 CADILLAC ALLANTE 87-92 pininfarina EMBLEM ORNAMENT  US $49.88
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 1987 Cadillac Allante - Pininfarina - Classic Article A79-B US $5.95
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 87-93 New Allante Pininfarina Fender Name Plate Emblem US $36.99
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Doug Plattner
Plattner Auto Group Website
Allanté
Cadillac hoped the 1987 Allanté would help to rebuild its image
Cadillac tried to rebuild its image in 1987, aware that imported European and Japanese performance models were on a rise, and with Honda launching its American luxury division, Acura. Some new design approaches were tried: the Seville, for instance, was downsized to BMW 5 series proportions and had rounded wheel arches with only a hint of chrome. During this period, the greatest challenge to the import sports cars was the Cadillac Allanté, a convertible designed by Pininfarina of Italy, and built on what was touted as the world's longest production line—with the car's bodies fabricated in Italy and flown by Boeing 747 to the United States to meet their transmission and engine.
The modern era
DaimlerChrysler
2006 Dodge Charger SRT8 sedan
Chrysler Corporation was sold to Daimler-Benz AG in 1998 to form DaimlerChrysler. Rationalizing Chrysler's broad lineup was a priority, and Dodge's sister brand Plymouth was withdrawn from the market. With this move, Dodge became DaimlerChrysler's low-price division as well as its performance division.
Plattner Auto Group Business 
re-war years
Dodge D11 Luxury Liner 4-Door Sedan 1939
To fit better in the Chrysler Corporation lineup, alongside low-priced Plymouth and medium-priced DeSoto, Dodge's lineup for early 1930 was trimmed down to a core group of two lines and thirteen models (from three lines and nineteen models just over a year previous). Prices started out just above DeSoto but were somewhat less than top-of-the-line Chrysler, in a small-scale recreation of General Motors' "step-up" marketing concept. (DeSoto and Dodge would swap places in the market for the 1933 model year, Dodge dropping down between Plymouth and DeSoto.)
Plattner Automotive Group Home
Brazil
In Brazil, Dodge cars have been successful with the models Dakota and Ram, recently the only available model was the Ram 2500, but the model portfolio is being expanded, starting with the Journey crossover for the 2009 model year.
Canada
In Canada, the Dodge lineup of cars started down the road to elimination along with the Plymouth line when in 1988 the Dodge Dynasty was sold in Canada as the Chrysler Dynasty and sold at both Plymouth and Dodge dealers. Similarly, the new Dodge Intrepid, the Dynasty's replacement, was sold as the Chrysler Intrepid.
Alternative propulsion initiatives
The company has long worked on alternative-technology vehicles, and has recently led the industry with ethanol burning flexible-fuel vehicles that can run on either E85 (ethanol) or gasoline. The company was the first to use turbochargers and was an early proponent of V6 engines in the 1960s, but quickly lost interest as the muscle car race took hold.
They demonstrated gas turbine vehicles powered by kerosene, an area of interest throughout the industry, but abandoned the alternative engine configuration in view of the 1973 oil crisis. In the 1970s and 1980s, GM pushed the benefits of diesel engines and cylinder deactivation technologies with disastrous results due to poor durability in the Oldsmobile diesels and drivability issues in the Cadillac V8-6-4 variable cylinder engines. In 1987, GM, in conjunction with AeroVironment, built the Sunraycer, which won the inaugural World Solar Challenge and was a showcase of advanced technology. Much of the technology from Sunraycer found its way into the Impact prototype electric vehicle (also built by Aerovironment) and was the predecessor to the General Motors EV1.
Plattner Auto Group News : South Korea
Chevrolet-branded vehicles are not sold in South Korea. However, many global-market Chevrolet vehicles are sourced from GM Daewoo of South Korea.
Thailand
The American-built Chevrolet Colorado pickup is also manufactured in Rayong, Thailand. The Holden Commodore is badged as the Chevrolet Lumina in Thailand.
General Motors is currently exploring cost cutting options as part of its restructuring plan. One of these options involve expanding the Rayong, Thailand plant to add additional capacity to export Colorados to the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American tariff on imported pickup trucks from non-FTA countries is currently 25%. The United Auto Workers is the most vocal opponent to a change in the tariff structure.
Doug Plattner Bio In Spring 2007, DaimlerChrysler reached an agreement with Cerberus Capital Management to sell off its Chrysler Group subsidiary, of which the Dodge division was a part. On June 10, 2009, Italian automaker Fiat formed a partnership with Chrysler in which a "New Chrysler" was formed and was given the name Chrysler Group LLC, which Dodge remains a part of.
Plattner Auto Group Website Brazil
In Brazil, Dodge cars have been successful with the models Dakota and Ram, recently the only available model was the Ram 2500, but the model portfolio is being expanded, starting with the Journey crossover for the 2009 model year.
Canada
In Canada, the Dodge lineup of cars started down the road to elimination along with the Plymouth line when in 1988 the Dodge Dynasty was sold in Canada as the Chrysler Dynasty and sold at both Plymouth and Dodge dealers. Similarly, the new Dodge Intrepid, the Dynasty's replacement, was sold as the Chrysler Intrepid.
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About the Author
Magna in talks to acquire Pininfarina
Italian firm has fallen on hard times since days when it designed sports cars like the Ferrari Testarossa and Alfa Romeo Spider
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